One new innovation was the banner headline that went right across the page. The Daily Mail was the first newspaper in Britain that catered for a new reading public that needed something simpler, shorter and more readable than those that had previously been available. That is the whole explanation of what would otherwise appear a mystery." (2) It was later claimed that these machines could produce 200,000 copies of the newspaper per hour. It is the use of these new inventions on a scale unprecedented in any English newspaper office that enables the Daily Mail to effect a saving of from 30 to 50 per cent and be sold for half the price of its contemporaries.
In the first edition Harmsworth explained how he could use these machines to produce the cheapest newspaper on the market: "Our type is set by machinery, and we can produce many thousands of papers per hour cut, folded and if necessary with the pages pasted together. He also purchased three rotary printing machines. This included mechanical typesetting on a linotype machine. Harmsworth made use of the latest technology. Slogans used to sell the newspaper included "A Penny Newspaper for One Halfpenny", "The Busy Man's Daily Newspaper" and "All the News in the Smallest Space". When published for the first time, the eight page newspaper cost only halfpenny. By the time the first issue of the Daily Mail appeared for the first time on 4th May, 1896, over 65 dummy runs had taken place, at a cost of £40,000. His younger brother, Harold Harmsworth, an accountant, arranged for the raising of the money for the venture. The journalist Alfred Harmsworth decided to start a newspaper based on the style of newspapers published in the USA.
0 kommentar(er)
